For most, road to ‘greatness‘ passes through ‘mediocrity‘  – how sensible this statement is? Common perception on mediocrity is that it leads to nowhere and word itself is ineffective. In his book Choose Yourself: Be Happy, Make Millions, Live the Dream, James Altucher suggests another perspective on mediocrity and defines 7 characteristics of highly effective mediocre people.

” Being mediocre doesn’t mean you won’t change the world. It means being honest with yourself and the people around you. And being honest at every level is really the most effective habit of all if you want to have massive success.’

“Aiming for grandiosity is the fastest route to failure. For every Mark Zuckerberg, there are a thousand Jack Zuckermans.”

Here are the 7 characteristics of highly effective mediocre people:

PROCRASTINATION: Delaying things can be good sometimes. As James puts it; “Procrastination is your body telling you that you need to back off a bit and think more about what you are doing”. Give it a time, think it over and decide again.

ZERO-TASKING: There’s a myth that great people can multitask efficiently. This might be true but I can’t do it. Often, the successful mediocre entrepreneur should strive for excellence in ZERO-tasking. Do nothing. We always feel like we have to be ‘doing something’ or we feel ashamed. Sometimes it’s better just to be quite, to not think of anything at all.

FAILURE: We can strive for greatness but we will never hit it. That means we will often fail. Not ALWAYS fail. But often. Mediocre entrepreneurs fail A LOT. So they get this incredible skill of getting really good at dealing with failure. This translates to monetary success.

“Ultimately, life is a sentence of failures, punctuated only by the briefest of successes.”

NOT ORIGINAL: The best ideas are when you take two older ideas that have nothing to do with each other, make them have sex with each other, and then build a business around the bastard, ugly child that results. The child who was so ugly nobody else wanted to touch it. Look at Facebook: combine the internet with stalking. Amazing!

POOR NETWORKING: Time is money. Let great entrepreneurs do networking 7/24. The mediocre entrepreneur works his twenty hours, then relaxes when he can. It’s tough to make money. Not a party.

DO ANYTHING TO GET A “YES”: I’m a salesman. I like people to say yes to me. I feel insecure when they say no or, even worse, if they don’t like me.

POOR JUDGE OF PEOPLE: I think the great entrepreneur can make snap judgements and be very successful with it. But that doesn’t work for most people.

Not all of us great and Larry Page. Realize who you are and don’t overestimate yourself.

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